X-15 CREATIVE MARKETING, LLC
300 S. MADISON AVENUE
LAGRANGE, IL 60525

 

Toyota

Challenge: Create an online promotion that introduces a new Toyota vehicle to the young, hard-to-hit target of drivers in their early twenties.

Solution: The Pump Up The Volume promotion successfully leveraged the appeal of live rock events to drive consumers to a special Toyota website where the audience interacted with several pages of targeted, branded content as they entered to win themed prizes. The online promotion was not only cost-effective, it was also the best medium to reach the desired generation of car consumers.