X-15 CREATIVE MARKETING, LLC
300 S. MADISON AVENUE
LAGRANGE, IL 60525

 

Sears

Challenge: Find a cost-effective way to determine the financial viability of purchasing, stocking and selling a trendy niche product at Sears retail locations.

Solution: A targeted bill stuffer offer. Inserted into bills of current Sears credit card users, the offer was placed directly into the hands of active Sears customers. Response was a clear indicator of the item’s sales potential, before undertaking the significant cost of national retail distribution.