X-15 CREATIVE MARKETING, LLC
300 S. MADISON AVENUE
LAGRANGE, IL 60525

 

McDonald’s

Challenge: Create a consumer promotion that is aligned with the family focus of the McDonald’s brand while creating an exciting in-store experience. The goal is to increase frequency of visits and ticket total.

Solution: The McDonald’s Magic of Disneyland Game. This combination instant-win and collect-to-win game encouraged repeat visits and delivered instant gratification with the opportunity for immediate prizes. The prize pool leveraged emotional attachment to the Disney park while also enticing consumers with optional cash and other diverse rewards.