X-15 CREATIVE MARKETING, LLC
300 S. MADISON AVENUE
LAGRANGE, IL 60525

 

Kraft Handi Snacks

Challenge: Roll out advertising promoting two new line extension products of a well-known snack treat.

Solution: Appeal to moms and kids alike by personifying the new products as Snack Heroes, and deliver a cents-off coupon to encourage trial. Mom’s a hero at snack time by providing supercharged fun!