X-15 CREATIVE MARKETING, LLC
300 S. MADISON AVENUE
LAGRANGE, IL 60525

 

Coca-Cola

Challenge: Encourage consumers to stock up on Coca-Cola products during the crucial summer season.

Solution: The Coca-Cola “Pop Music” promotion offered consumers free music CDs inside multi-packs of Coca-Cola products. Featuring new releases from up-and-coming pop stars, the promotion targeted the heavy-user youth market. This was one of coke’s all-time most popular summer promotions.